INTEGRITY AI CONSULTING BRAND DESIGN

Integrity AI is a recently launched AI consultancy company that works “at the intersection of policy, ethics, and AI – helping organizations build responsible systems and raise the standard for AI literacy and governance.”

The deliverables requested for this design project included a logo/word-mark lockup, a colour pallet consisting of 5 colours with emphasis on 2 dominant brand colours and a brief brand package with suggestions for typography, design rules, and guides for logo use.

The logo/word-mark were designed to reflect the companies goals and intentions through forms which emphasize the meaning behind the word integrity while also expressing a beneficial and ethical relationship between AI systems and users. The brand design achieves an approachable visual identity through its simplicity of form and friendly/professional colour scheme.