Predominantly focusing on associations between musical characteristics and the formal qualities of art and design, much of my process was inspired by the Kiki and Bouba experiments. Associations among elements such as form, sound, tone and colour, based on inter-sensory connections fuelled the design behind my productions to achieve a cohesive yet dynamic array of design materials inspired by the bands music. Part one of the process book covers the scope of my research and experimental endevours to figure out how to represent music through form, color, and typography. Part 2 covers the process and thinking behind all of my design productions such as platform imagery, promo material, merchandise and motion media.

Process Book

PROCESS BOOK PDF

“STAY” PROMOTION

I designed a variety of productions to promote Fleeting Colours, a Shoegaze startup band based in Montreal. Focusing on promoting their recently released single called “Stay” I generated a series of works such as merchandise, cover art and promotional videos. Many of the works I created are inspired by the intersection between visual art/design and the characteristics of musical sound. Many of my works were created after in depth research into cross sensory representations of music and associations between sound qualities and the formal qualities of art and design.

Graphic Tee

Graphic tee promoting the release of Fleeting Colours latest single “Stay”.

Back

Front

VIDEO TEASER

Short teaser video designed to promote the release of Fleeting Colours single. Filmed, edited and animated using variety of physical and digital techniques.

COVER ART

Cover art designed through abstract photographic practices. Using distortive elements such as light refractions shadows and water to create abstract and musically descriptive compositions.